Tape drawing is considered the medium of choice in the automotive design world. But how does this tool fit in environments that are embracing digital transformation? This crucial question concerns many design managers, so we invite you to explore the answer by reading this article.
Hyundai Motors has used VR technology to digitize its commercial-vehicle design, and Ford designers working from home have collaborated on new vehicles in a virtual design studio as clay modeling was impossible.
Precision is an integral part of design. But while it’s easy to visualize precise results, communicating them and materializing them are processes riddled with hurdles. In this article we will examine the problems that interfere with achieving high design precision and we will explore ways to overcome them, with special reference to the automotive design industry.